**FOR IMMEDIATE RELEASE**
Roger Bourke White Jr.
Tel: 801-883-9731
Email:
welcome2010 @ whiteworld. com
The Story
of Novell: A Leading Software and Services Corporation
Discover what it’s like to be on the brink of
multi-million dollar success
SALT LAKE CITY – As PC-based technology becomes
increasingly vital to everyday life, many wonder how it all began. Roger Bourke White Jr. was there in 1981, on the ground
floor of Novell Inc., a crucial information technology (IT) company in the
1990s and 2000s. Surfing the High Tech Wave: A History of
Novell 1980 - 1990 (published by
AuthorHouse) tells Novell’s story of rising from near bankruptcy in 1982 to
controlling 70% of the marketplace in 1990.
Novell
started with the ambition to be a computer, terminal and printer maker, but
that dream failed. While the walls were crashing down around them, four
computer programmers were working diligently on a second dream, the Local Area
Network (LAN) product. What became known as Netware, the LAN would succeed
mightily and give Novell a prominent name in the software marketplace. The
computer networking market would have developed in a very different way without
the hard work and dedication of these four men, the ten other survivors of the
first dream and legendary IT entrepreneur Ray Noorda.
Follow
Novell on a rollercoaster ride of aspiration and growth, then experimentation
and failure and finally rebirth and blinding success. The original Novell
founders risked it all and failed. But their persistence and faith paid off
when Novell’s second try garnered great success, creating a near monopoly on
network operating systems for businesses.
Novell
made history by selling Netware, an industry standard operating system. Surfing
the High Tech Wave, part of Roger’s Business and Insight Series,
explains how Netware evolved technically and was marketed. As Novell responded
successfully to the changing computer market place, it also adapted to its
internal growth; from 15 employees to thousands world-wide.
Surfing
the High Tech Wave is a tale of human spirit, of people
who refuse to give up on their dream.
It is also an interesting case study in business management. Discover
first hand what it’s like to manage a company that aspires to pioneer high technology
success, crashes into near bankruptcy when its first dream fails and then faces
the pressures of multi-million dollar success as its second version of the
dream succeeds mightily. White’s book provides an inside
look into the world of technology development, a frustrating business with
endless possibilities for both failure and success.
Roger Bourke White Jr. served in Vietnam, graduated from MIT in engineering, was an English teacher in Korea and worked at Novell. He is also the author several books including Wordstar with Style, Tips for Tailoring Spacetime Fabric and Evolution and Thought.
For more information visit www.whiteworld.com/cyreenikland/press-room/index.html.
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