Roger Bourke White Jr.

Contact information

Qualifications Summary

• Published award-winning author: one technical book, three science books, technical magazine columnist
• MIT graduate, BS in Chemical Engineering, also an MBA from the University of Phoenix
• Part of the Novell Inc. startup experience in the 1980's (0 to 1 billion in sales in computer networking)
• Web publishing since 1997 (Cyreenik Says)
• Extensive knowledge of history, science, technology and business, and how these interact
• Advanced Toastmaster (public speaking award)

What does Roger have for you now?

Indentifying when your organization is going to make a big mistake

Think of some really big "boo-boo's" made in the last ten years.

Two that come to my mind are:

• The Iraq/Afghanistan War, started in 2003 and still going on.
• Texas Child Protective Services (TCPS) Raiding the YFZ Ranch in El Dorado, Texas in 2008 and hauling off 400 children. Six weeks later, these children were returned home, and the TCPS ate a lot of crow.

These are examples of Blunders.

Now, the imporant question: could these blunders be predicted?

Roger thinks so, and, in fact, he predicted that both these actions would be huge, costly, mistakes as soon as he heard about them.

How did he predict these as blunders?

He looked at why the actions were taken, and it both cases he saw "Panic" as the motivation to take action. Indentifying when an organization is thinking in panic mode can say when an organization is ripe to make a blunder, and this is what Roger would like to pass on to you and your organization.

Roger has developed some theories on thinking that apply directly to crisis management. He has developed a thinking model he calls Panic Thinking and Blunder Response.

Roger can help you and your organization identify:

• When is a Panic likely to happen
• What a Blunder response is going to look like
• How to avoid a Blunder response.

To see more about Panic Thinking and Blunder Responses, take a look at Roger's website on the subject: Cyreenik Says.

Cyreenik Says -- Cyreenik Says deals with a specific set of wackiness -- that caused by Panic Thinking and Blunder Response.

If you would like to hear what Roger has to say that will help you weather serious crisis in your organization, please contact him.

Other Fun Facts about Roger

• nephew of Margaret Bourke-White, photographer for Life magazine, and an accomplished photographer himself
• helped engineer the Space Shuttle
• climbed 14,000 foot peaks in the Colorado Rockies, and bicycled from Boston to Minnesota
• has a commercial pilot's licence with an IFR rating

Here is a select list of Roger's publications.

Here is more information on Roger's formal education,
professional experience, and certifications.

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